vonHand stands for messages that stick in one’s memory: “This is how we write Berlin”, “Italian for advanced” or “The art of reinventing oneself again and again”, to name but a few. In Lifta’s case, we even created two. For those who do not know, Lifta is Germany’s leading supplier of stairlifts. Very special products in a very special market.
The pandemic had led to a significant drop in sales. Because of their advanced age or pre-existing conditions, the target group preferred to avoid any contact with sales consultants and installers. However, given the restrictions and confinements, their mobility and independence at home were more important than ever. vonHand suggested that the campaign should focus on the difficult situation: “Lifta. More than ever.” In the months that followed, the brand’s communication revolved around this idea in all media, from digital to TV. The result: from the start of the campaign, the company recorded the highest volume of requests in its history, which dates back to 1977.
With the image campaign, we wanted to convey that Lifta does not just sell stairlifts. It offers something much more important, much bigger: the chance for people with reduced mobility to continue enjoying their lives, their usual environment, their independence. We summed this up in four words: “My life. My Lifta.”