The DuMont media company has been in existence for more than four centuries. Unfortunately, its 400th anniversary could not be properly celebrated because of the pandemic. But DuMont decided to see this as an opportunity. One year later, we developed Initiative #401 together and honoured over 400 years of company tradition while underlining the art of reinventing oneself again and again, to always look ahead. This is what the number 1 stands for.