THIS IS HOW WE WRITE BERLIN

To mark its relaunch, this long-established newspaper wanted “a campaign as exciting as the city”. Now, that is a challenge. After all, Berlin has an infinite number of facets, and Berliners are known for their quick-wittedness. The campaign was a huge success and received a very special reward: one motif even made it into the editor-in-chief’s living room.

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