Together with ZWILLING, we developed the new value brand HENCKELS by ZWILLING, including naming, brand strategy, and packaging design. The brand targets quality‑conscious customers in the entry‑level segment and was first launched in Germany before being rolled out across Europe.

The brand name refers to the founding family of the traditional Solingen-based company—specifically J. A. Henckels Jr., who modernized ZWILLING and made its products accessible to a broader audience.

vonHand translated this heritage into a modern, clear design that positions itself confidently within the value segment.